Audience Research

1What gender are you?

   Male         Female

2How old are you?

10-15   16-24    25-34    35-45   46-59   60+

Knowing our target audience will better our results and therefore lead to a film that serves its purpose and appeals to those watching.

3How often do you watch horror films?

Often     Sometimes    Never

Those who watch horrors often will usually know a lot about conventions , those who don’t won’t know what to expect and will therefore be scared more. Sometimes peoples are in-between

4What’s your favourite horror film and why?

Knowing our target audiences favourite horror will help us use ideas from these films to help better our film through similar aspects used.

What do you expect from horror films?

What a person answers in this question will give us an idea of what to put in the film sequence however it can also help us avoid general clichés.

6What are you scared of?

The dark

Clowns

Spiders

Thunder

Ghosts

Blood/gore

Other? Please State ___________________________

Knowing what our target audience is scared of will help us enhance their experience as we will be able to give them a better fright by playing to their fears , this is a typical convention of horrors

7Do you watch British films?

If yes which ones         if no why not

________________________

8 How do you expect the opening titles from the film to be?

Over black

Over moving images

This question will help us decide what to add to the titles, if we want to reveal much information or keep it mysterious.

9 What do you expect from the lead role in a horror film?

This question will help us decide what aspects of good horror lead roles to include while also helping us avoid overused clichés

10How do you watch films

Cinema

Dvd

TV

Download

Rent
Other

If a person watches at the cinema their experience will be enhance and we will know whether to add many jump scenes or use a lot of dark and low key lighting. The way a person watches the film will benefit them and help enhance their experience

These are some examples of questionnaires I had completed by some students.

Student A is female , in the 16-24 age group. She watches horror films Sometimes. Her favourite horror is the film ‘Carrie’. She expects jump scares and death from horror films. She is scared of spiders. She watches British films , her example is Harry potter`. Student A expect opening titles to be over black. She also expects the lead role to have family problems and she watches films on DVD.

Student B is male. In the 16-24 group. He often watches horrors often so he knows what to expect in terms of conventions. This student says they have a lot of favourite horror films including, Evil dead (remake) Texas chainsaw massacre, Wrong turn etc. He expects horrors to give him thrills and scare him. He is scared of big sharks. He does not watch British films because he prefers Hollywood. He expects moving images for a opening title. He expects the lead role to have a backstory and die at the end. He watches films by DVD Cinema and other.

Student C is male. 16-24 age groups. He sometimes watches horror films. His favourite horror film is the grudge. He expects to be scared. He is scared of clowns and spiders. He does watch British films like snatch. He expects the titles to be over black and expects the lead to be strong but also scared of the villain. They watch films through cinema DVD and download

What are you scared of?

We asked out target audience , what they were scared of the majority tended to say the dark. This will help us when making our horror opening sequence as it will let us know to use low key lighting and add dark spooky elements that will convey horror and appeal to our target audience

How do you expect the opening titles to be?

We asked our target audience how they would prefer the titles in the opening sequence to be shown. Over blackness or over moving images?The majority of the people asked tended to say they'd like it to be done over black. This will help us and be more suitable for a horror film as black has connotations of death and despair , this will add to the narrative of the opening sequence and film as a whole. The blackness will also shroud the opening titles in mystery and will not reveal anything to the audience, this will get them involved as it will make them think while watching the film.